Activator is the automotive industry’s first enterprise Consolidated Marketing Platform (CMP). Our platform powered by Otto, the artificial intelligence within Activator, uses your DMS combined with available market and customer data to provide you with a complete automated marketing solution.
Otto works completely and tirelessly to target customers who are in position to upgrade their vehicle, boosts your RO's by capturing customers and finding subsequent owners (newly identified vehicle owner after a vehicle was traded or sold by the originating owner); who are due, or past due for service.
With the help of your Dealership Management System (DMS), combined with available market and customer data, Otto has corrected over 35% of inaccurate dealership DMS data*. Otto is always ready to share informative details your team needs to know about new leads, driving your sales team to success, every time.
*Averages are based on Top Performing Dealers